Email Marketing has worked so far in 2018, it worked before that and it is going to work in 2019 as well. People read their emails and it is still one of the best ways to grab your customer attention. If you are a small brand or a big business, doesn't matter, you have to give it a go. Huge companies pay hefty amounts to get access to such niche specific data. Email IDs are gold and if they are used correctly, you can sky rocket your business every Christmas. ;)
Source: https://pixabay.com/en/mail-message-email-send-message-1454733/
What is Email Marketing?
Email marketing is directly marketing a commercial message to a group of people using email.
Source: https://everipedia.org/wiki/lang_en/Email_marketing/
Endless possibilities, right? Straight to the business. Connect with your customers on a personal level. A business can simply promote its products and/or services directly to the them. It's like throwing breadcrumbs in the sea of small fish groups! Internet is filled millions of people who are ready to be sold. Email marketing is the weapon which can help you scale your business or brand.
Advantages of Email Marketing
Easy to do: It's always easier said than done. Email Marketing is no different. But it gives you the best results in a short period of time if done in a planned manner. We already have so many tools available online like MailChimp and Vertical Response. They have free plans which offers a limited number of Email IDs added as subscribers and limited no. of Emails allowed to sent. You can opt out for paid plans which are reasonable and do not require much budget. And yes, they provide effortless setup experience.
No Limits: There is no limit on the word count generally. After all it's all text and a bunch of graphics. You embedd videos and audios even. It's all about presentation and getting the message quickly. Attention span is reduced hence we do not need bulky emails full of crap things. You can change the frequency of your campaign as per your need. There are thousands of free layouts available online and you can even mix things up on your own.
Boost Social Media: Email marketing is one of the best way to boost your social media channels. You will find real followers who would appreciate interacting with you on Facebook, Instagram, Twitter or YouTube. Engagement ball can go out of the park if even 100 people take some action through your Email campaigns.
24x7: Customer is not available 24x7 but their Email Inbox is. There are no perfect days or time to send Emails. It depends on a lot of factors and demographics that will decide how to shape up your campaign. But you still can reach out to your customers 24x7. Please remember not to sent too many automated Emails. Human touch is very much necessary in special cases to comfort the customers.Use Email Marketing to automate rest of the stuff.
Hope everyone will try these hacks for their businesses and brands. Inbox(1).
Note: @adollaraday has been added as 5% beneficiary in this blog using @steempeak.