I really think that this is neutral news for crypto as a whole. Bitcoin is not currently designed to be a currency that you buy a bucket of chicken with... it will turn people off of it when you spend $40 for a $18 bucket of chicken.
Bitcoin cash... Litecoin... they are ready to be spent at KFC and it won't cost a wing and a leg (see what I did there?)
Hold on... It should be Monero or ZCash... because nobody buying KFC wants anyone to know that they are buying KFC.