Don't look at the price of the coin as its value. This is a common mistake. Everyone wants to buy what is cheapest and would rather buy something for $1 than something for $1,000, but it's incorrect thinking. You have to look at the number of shares or coins X the current price to see it's market value. Anyone can simply change the number of shares by doing a split, let's say a 10 to 1 split, and the result for a $1,000 stock would be $1,000/10 = $100 per share, but you also have 10X the number of shares. So if you originally had 1,000,000 shares you now have 10,000,000 shares. The The company's value is the same if both cases. So my point is you can't compare BTC to XRP in terms of it's coin price. That has no meaning.
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The problem is, dumb money people don't do this.
Now with Ripple it will be a fight between such dumb money and the companies who really control the value of Ripple. Guess who has the upper hand.
Right, indeed a common mistake. Look at market cap, current supply and max supply.