Part of me is glad that BCC did what they did because I too genuinly looked into investing with them. I ultimately elected not to when I realised it was a Ponzi scheme but it opened my eyes to the many different ways coins/tokens can make money in this space.
Now when I look at any ICO or reletively new coin, I have a very scepticle approach to them all which has definetly helped identify ones with genuine real world utility and those which are simply too centralised to have faith in.