Personally, I like the team. Well rounded along with the co-founder of ethereum. I also think the wallet is super sexy!
Another big thing is their link to ATM's. IRRC they have 5 currently with 25 more to be installed. This is physical marketing and access. Another huge plus. Not to mention the debit cards.
One dislike is the huge number of coins. However, despite this fact, I've chosen to invest anyway. It's still within its first month and Nov 1 is when the roadmap.
Team, direction and market is why I was sold.
Coin volume and slow integration of user processes are what I'm leery.
Just my 1 ada (2 cents) worth! =D
Thanks man, this kind of stuff is important to know.
Thanks! 5 SBD on the way!
I hope they spread out the marketing here in the west after the road map, or maybe Q1 next year. You, being on the ground in Japan should have a good indication. IRRC the biggest competitor is MonaCoin?