Yeah, I think this is really a step in the right direction for Kred and for Empire's members. I'm planning to help promote this initiative as much as possible using my Google+ communities as well. Kred finally realized they need to innovate in ways that keep in line with the modern web, which so many other social platforms like Facebook are not.
Times have changed, society has changed, and the expectations of internet users have changed. The web is no longer just a place where people search for information or go to congregate with others, its now a place where tens of millions are seeking to find a way to make a living in a world with no jobs.
If traditional social platforms want to survive the changing tides, they're going to have to be willing to adapt and change to a model that benefits their users, and not just themselves. Its the whole reason I don't spend time on Facebook, as the platform doesn't benefit me nor the work I do on the web, its pointless.