I guess there are not many dentists that accept bitcoin, most of them haven´t even heard of bitcoin and co. So I am pretty surprised that they found practices which already accept this coin as payment.
But why do they have to use Dentacoin and why not any other cryptocurrency on the market?
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Perhaps if we look at it as a whole global industry in relation to patients, dentist, suppliers and manufactures, all using one standard payment system. Thus creating mass adoption of the token creating a strong user case, which will lead to increase in value of token and this symbiotic effect will benefit the users economically. My take.