While it's scary to think about the value of information going to zero, I can see your point about building an audience.
Many people don't mind working a 9-5 and living like they currently live, but for us who want and desire more, that's not acceptable. So when we work on ourselves and our journey and we share it with others, who secretely want to do the same but decide not do it. That's when we build an audience.
People secretely want to know what success and walking the journey looks like, but most of them are scared to actually go out and do it. :)