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Would be worth it, sadly. Crypto is about 80% branding, 20% technology. Plenty of better tech coins sitting below the top 20.

Nothing on the bitshares website says it supports fully programmatic smart contracts. Issuing tokens on a blockchain is not smart contracting, two different concepts. Bitshares seems to allow limited features, but not to launch customized coded projects atop it like Ethereum... so I think this rumor is hyperbole from people who have no idea how this stuff works (most people in crypto these days do not understand it.)