I like the idea behind Props, but I'm not sure blockchain technology is best suited for this project. While freedom of speech is really important, some participants are more vulnerable(such as kids). As Adi Sidemane said himself "We have a higher sense of responsibility because we have cameras in kids' bedrooms".
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Peaple are messsing around with the tech, many may not stick but those same peaple will go on to make better products.
I'm just waiting for someone to make "SteemVote" button you can put anywhare, like we presently see with the "Like on facebook". No idea if that would work, but every social media platform has something like it. The fact it actually gives them money would be an interesting dynamic.
You're right. If I had the option of voting via Steemit in the comment section of my local newspaper(just to name one exemple), that would be my method of choice for sharing my point of view. There is a lot of publicity all over those news website, that could help bringing it down. It's not always clear anymore what is publicity and what is not... or maybe journalists feel obliged to talk about advertisement companies sponsoring their organization.