If the group can earn more than each individually, then it will make sense. Then attracting new users from the circle of their friends and acquaintances will pass to the active stage.
And getting a reward for every new user without a group is not so interesting in my opinion. This could be realized by increasing the strength of the group's voice compared to each individual voice.
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After we have community feature perhaps this should be reviewed again...
Of course, there are many variants of realization. It's like one of the options. Thanks for the answer.