So many people over look the fact that you have to be the person you crave for in a relationship. The fact is that people don't read minds and so won't know what you want but if you show them, then could follow.
Take for instance, you want gifts from your partner, you just don't sit and look at your partner, growl and nag and scream,it doesn't help. You could start by making a move, get a gift for your partner and from there, your point can be established