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In 2021, Jaguar made a daring pivot, opting to abandon its petrol legacy entirely and embrace a future focused solely on electric luxury vehicles. Recently, the brand revealed its new marketing strategy, sending shockwaves across the industry. Notably, the promotion was a striking departure from traditional car ads—there were no cars featured at all. Instead, it stirred intrigue and conversation online, particularly in social media realms, but reactions to the campaign have been mixed.