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The concept aimed to create a cozy alternative to the traditional chilled soft drink, tapping into the comfort of warm beverages typically consumed in winter.
A Short-lived Craze
Despite the novelty of the drink, it garnered only brief popularity. The company launched a comprehensive advertising blitz, featuring commercials and endorsements from the likes of television icon Dick Clark. While Hot Dr Pepper initially created a buzz, it wasn't long before consumers lost interest.
As the novelty wore off, it became clear that the concept of drinking hot soda wasn't going to capture the public's imagination. Many found that the warm beverage didn't meet their expectations, describing it as "flat and hot," and thus the fad fizzled out.