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The journey of marshmallows finding their way atop sweet potatoes can be traced back to the year 1917. It was during this time that a significant player in the marshmallow industry, Angelus Marshmallows, sought to increase its sales. In a strategic move, the company enlisted the expertise of Janet McKenzie Hill, the founder of the 'Boston Cooking School Magazine'.
The Marketing Campaign that Changed a Tradition
Hill was tasked with the creation of a recipe booklet aimed at promoting the versatile use of marshmallows. Among the various recipes she devised was one that paired sweet potatoes with marshmallows—a combination that would eventually become a holiday favorite.