Part 1/9:
The Red Bull Empire: More Than Just an Energy Drink
In 2019, Red Bull achieved remarkable success, selling nearly 7.5 billion cans of its well-known energy drink, nearly enough for each person on the planet. However, the company’s influence extends far beyond beverage sales. Red Bull operates two Formula One teams, owns five professional football clubs, and manages one ice hockey team. In addition, Red Bull sponsors thousands of athletes and hosts events such as the Crashed Ice Challenge and the Wings for Life Run. With all this, the question arises: Is Red Bull’s extensive portfolio merely a marketing gimmick, or does it represent a viable business strategy?