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Breakfast cereals evolved significantly in the early 1900s, with a plethora of options designed to cater to an increasing consumer appetite. The introduction of brand characters such as Snap, Crackle, and Pop in the 1930s and the Trix Rabbit in the 1950s paved the way for a diverse range of mascots who would ignite children's imaginations.
As television ownership surged in the 1960s, the marketing strategies accordingly shifted. Brand mascots transformed into recognizable figures that could seamlessly appear during Saturday morning cartoons, directing children's attention toward their respective cereals. This laid the groundwork for the eventual success of the Monster Cereals.