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Under the ownership of Charlie Finley, the A's began to transform. Finley, known for his flamboyance and marketing savvy, cultivated talent through the newly established amateur draft system in 1965, which brought future stars like Reggie Jackson and Catfish Hunter to the team. Following a series of underwhelming seasons, the A's began to find their rhythm in the early 1970s, culminating in their first World Series glory in 1972. That year, the A's emerged victorious over the Cincinnati Reds, launching a dynasty that would become synonymous with winning.