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With the transition of films like the aforementioned documentary to a streaming-exclusive model on their website, Daily Wire has witnessed a significant uptick in website subscriptions. The strategy to include behind-the-scenes content and exclusive extras has proven effective in attracting new subscribers and retaining existing ones.
Merchandise Growth and Future Plans
Merchandising is another critical component of Daily Wire's revenue model, particularly through the Jeremy's Razors brand. This segment has experienced rapid growth, outpacing the company’s current capacity to manage it. In response, there is a need for further investment and resource allocation to enhance this growing vertical.