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The Chinese automotive market has been shifting dramatically, with local companies like SAIC—Audi’s partner in future EV platforms—gaining ground. These brands are not only more affordable but also technologically innovative, prompting consumers to reconsider their loyalty to brands like Audi that were once synonymous with luxury and advanced engineering.
The Road Ahead
As Audi continues to innovate with its electric vehicles, the challenge of maintaining customer loyalty amidst increasing competition will be paramount. For now, existing customers may feel undervalued, particularly as the gulf between old and new models widens.