Part 1/5:
Chili's Bold Move in the Dining War
In a fierce battle for consumer dollars, Chili's is taking a stand against fast food giants such as McDonald's and Burger King. Operating out of a kitchen near Dallas, Texas, the restaurant chain, under the leadership of its CEO Kevin Hochman, is pushing back against rising prices by introducing value-driven menu options, challenging the notion that fast food is the cheaper alternative for families and diners.