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The spotlight in this dining skirmish is on a seemingly simple offering: a burger, fries, and soda served at Chili's for $10.99. Hochman highlights this deal as a competitive alternative to the costly fast food meals found at restaurants like McDonald's, where prices on classic items are climbing sharply. For example, the price of a Quarter Pounder with Cheese has skyrocketed by 122% over the past decade.
Responding to Consumer Sentiment
Hochman notes that Chili's is directly addressing customer frustrations surrounding rising food prices. As many consumers hunker down due to inflation, there is a palpable shift in dining behavior—despite past habits. Some diners are becoming disenchanted with the reality that their favorite fast food meals have become less economical.