Part 3/5:
Capitalizing on Market Trends
Recognition of this shift has prompted Chili's to join the so-called value menu wars. This is particularly timely, as casual dining outlets have experienced significant blows, with some, such as T.G.I. Friday's, filing for bankruptcy. In contrast, Chili's has reported a 14% growth in same-store sales. This achievement stems from smart menu strategizing, where items resonate with Gen-Z diners, leading to viral moments on social media.