Part 7/9:
Arguably the most pressing challenge for Blue Origin lies in its role within NASA's Artemis program. New Glenn is slated to undertake a crew mission to the Moon as part of Artemis 5, which follows SpaceX's missions set for 2026 and 2028. With the looming presence of international competitors, including China's growing interests in lunar exploration, Blue Origin does not have the luxury of failure.
To establish itself as a reliable provider, Blue Origin must not only launch New Glenn but also build a consistent, scalable strategy to support its commitments to both NASA and other high-profile projects. The dependence on the successful outcome of these missions underscores the urgency for Blue Origin to resolve its current challenges swiftly.