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Furthermore, Walmart's potential rebranding strategy may see Vizio televisions positioned as a higher-end product compared to its current offerings, while its existing discount branded TVs might continue to thrive under the ON brand. This rebranding can solidify Vizio’s market position and open up additional sales channels to consumers seeking both quality and affordability.
A Long-term Vision
While the acquisition has been finalized, industry experts suggest that immediate changes may not be apparent for six months to a year as Walmart gradually integrates Vizio into its operations. The retailer’s history of selling off its Vudu streaming service reflects a pivotal shift in strategy, potentially emphasizing streaming and advertising as core components of its future business model.