Part 4/8:
The NBA Cup: A New Initiative
In a bid to revive interest, Adam Silver introduced the NBA Cup—a mid-season tournament aimed at increasing spectator engagement. Initially, it drew attention as players seemed to compete with more fervor. However, recent viewership statistics indicate that these efforts may have been in vain, as interest appears to be waning once again.
The stark reality is that ratings for significant matchups involving high-profile players like LeBron James and Stephen Curry are plummeting. Games that used to dominate television ratings are now struggling to capture even one million viewers. This decline aggravates the perception that the NBA is in disarray.