Well this an educative write up on the concept of marketing though I detest the profession of being a marketer it is not a job for the feeble minded.
One of the major role of marketers is to create awareness for product and ensure it attains the level of publicity it needed to make profit
In terms of being transparent is good but in most cases it is not always considered , it is a thing for the books not in the reality of marketing.
Marketing is meant to promote consumerism and the more consumers know about the positive benefit of a product the more the increase in the urge to obtain the product, the lesser they know about the negative effect of the product, the lesser their detest for such product, this is the reality of marketing.
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