Probably you know there are a lot different streamers on Twitch (not only gaming, esports - i could see onboarding some of those as a big step, too), even if still the no1 thing what you could promote is micro-blogging, 3speak. atm you can't 1st promote games, as they are in terrible condition, so start to promote them would cause more damage than advantage. there is just simply nothing else atm on Hive what you can promote: blog (and 3speak)
I also think, DHF should fund new projects - instead of operational cost for 3-4-5 front-ends for the blog side. But I have very basic knowledge about that part, so dont have opinion, however, Twitch has programmer, developer community, streamers, too. I am pretty sure, they have no idea about Hive, so that part could be promoted, too. Just have to find the right streamers.
https://www.twitch.tv/directory/category/software-and-game-development/videos/all
and not to mention the chance, that it can reach higher level investors, too. lots of studios, devs are around esports players, for example.