Yep, it is the people who study psychology that say more information doesn't help, but that isn't the case with AI, is it? It gets better and better. As long as it doesn't become sentient, we might survive ;D
That Target story is interesting, because that actually happened when I was at university - in the 90s... 25 years later and the internet, what can they do now? It is scary really.
Was it 25 years ago?? I thought it was more recent... haha man.... time gets away from us. Anyway, yeah, I'm sure all of us would be completely horrified by how much they know about us now. Even those of us who are careful, they still know a ton about us.