However, the fast growth of quick-commerce has had a devastating effect on mom-and-pop shops that dot thousands of Indian cities, towns, and villages.
Around 200,000 neighborhood stores have closed in the past year, with 90,000 stores shutting down in major cities where quick commerce is more prevalent, according to the All India Consumer Products Distributors Federation.
The federation warns that without regulatory intervention, more neighborhood stores face closure as quick-commerce platforms prioritize growth over sustainable practices.