When interviewer Max Child asked Mayer if companies like StubHub or Ticketmaster would be willing to give over enough data to Google to provide this level of detail, she noted, “I think that it’s pretty clear if you look at where search ads were 10 years ago versus where they are today, and certainly where Google Shopping is, there are a lot more advertisers that are giving full information of their inventory and a lot of different aspects and facets of the data, and so I think that trend is ultimately going to continue.”
You are viewing a single comment's thread from: