Indeed, he already rebranded/innovated 4 or 5 times, each time he added features and users.
First it was LeoFinance, just for finance, then he realized that users = revenue, and sticking just to finance means less users, so he increased the scope to inleo for every topic, then he realized that short form content, shorts and videos were the way, so he added them, now subscriptions.
He is 100% an entrepreneur, which we were sadly missing on hive. Unfortunantly, the old guard has all the Hive Power and they are the ones that make the rules, and since they don't understand how to run businesses or innovate, the chains stayed stuck for years, losing opportunities on top of opportunities.
Imagine if every front end had placed ads since the beggining and bought HIVE from the market to power up. Hive would be so much higher in marketcap!