Without a doubt Listnerds is a great tool, I personally use it on a regular basis. I also use it for my promotions and it is true that the opening rate is low but with that number of clicks it is effective.
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There are still many who are used to the old way of using mailers. They have their auto-mailers set up and stopped interacting with Listnerds. I used to do that. But I don't believe that will work going forward.
Still early in the process.
We will see how it evolves. However, it seems to be more effective than traditional email marketing even at these early stages.
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