Quite some loaded questions, I was just about to head to bed but let me give it a go!
I don't really think the launch can "fail" so to speak, it'll be a bit of a "soft-launch", i.e. the beta of the game where everything from alpha such as progressions, test nfts/assets will be wiped and everyone starts fresh - will be quite limited to start off with. Limited daily encounters in PvE and then ladders for PvP. This is by design so we make sure no glitches/bugs get abused with unlimited encounters that we envision the game will allow in the future.
In terms of campaigning - we'll accept other coins and make it easy for people to get a "holozing" account along with having many more social platforms going posting about the project and sharing things from the community - I expect a lot more people will post about the game once there is one.
I don't really consider holozing "p2e" in that sense, our focus is collectibles and fun - while our flagship game with its soft-launch won't possibly the most fun game it won't be the last but work well to enable other games in the future. If people are going to like the games we aim to build - some of them I really enjoy personally, I guess will depend on them, not everyone may like them.
Our aim is definitely to make the games standout so we may have players who aren't even connected to web3 play them and eventually maybe decide to connect so they can trade their in-game items they've collected so far. That'd be great!
Oh, feel free to hit the hay ;) Thanks for the elaborated reply, it's almost a stand alone post itself :)