That's true. A lot of content has consumers before it's even published. That takes years to achieve though.
It's also incredibly common. Good luck getting a million views with your first youtube video. Probably not going to happen. Probably won't be anywhere near the top 100 billboard music charts first time recording a voice either. Your grand opening might be a busy day. After that it's all on you. Common here, common in restaurants. Everywhere. Things are so bloody normal here yet often people think it's broken. Even the early incoming auto votes. No different than paying at the door before consuming the show, the music, the sports, the exhibits, the rides, etc. And of course, again, the established ones have more folks at the door before show time. Compare the line up for Star Wars to the line that doesn't exist from the franchise we've not heard of.
"Pre-sales" is something that hasn't been factored into the culture here.
Bingo.