What I've been doing lately is the following. I've revived my usage of Twitter and I've began to share articles (mine and from other authors) on there using the tag #mysteem
The idea is to not shill Steemit as many do, but to show articles, videos, music, etc that is hosted on our Steem blockchain. In other words, show the car running, not talk about how the car can do 0-60 in 3 seconds.
I'm calling it a soft promotion, because it's mean to spark curiosity while at the same time not engaging in the typical overpromise/under deliver behaviors I think are toxic to the crypto ecosystem.