Outrage, protest, and opposition to this, or any other technology, is both useless and counterproductive.
What is really the problem is that we individual members of the public aren't using this technology to identify everyone we are surrounded and impacted by in our day to day lives.
People need bodycams, facial recognition tech, and a constant stream to a decentralized blockchain archival solution, in order to provide real time, timestamped, evidence of their acts and reactions, and what--and who--they're reacting to.
This technology empowers us far more than it empowers institutions, since institutions have long been able to employ proprietary archival solutions individuals have not. The leap in power available to individuals is far greater than to institutions, who have historically used their resources to verify ID of those they interact with. Consider the benefits to people of being able to verify identity of everyone to this same degree of specificity and as immediately as every global corporation, military force, or policeman, and then avail that information to their peers.
This is not a technology to oppose. It's one we need to embrace as soon as possible for the actual public--not leave only our would be masters to wield it against us. These impositions will very soon become retractions as our power relative to our oppressors is vastly increased by adopting these technologies, and they no longer have monopolies on these powers.
Consider how Fakebook has enabled us to keep in touch with each other. Then consider the difference between how Fakebook and Steemit have treated the information collected. Steemit makes that information publicly available, raising all our power levels to over 9000 and eliminating the power institutions like the NSA, Dyncorp, or Fakebook have over us. We become their equal--as individuals, as well as, and by, being peers.
This power is greater for us, because we are peers, and corporations, despite the dirty 'legal persons' fiction, are not. The fullness of society has ultimate power to control society, and that power has heretofore been restricted by our lack of technology to directly share this and all data with our peers, and coordinate response.
We have lived in a world of lone wolves, where the real wolves are monster packs--corporations. Now we can become the monster pack, and corporations relegated to placid herds of sheep to grace us with our rational employment of social cooperation's benefits.
As they should be, and have always been purposed to be, since their inception. It is informative to consider the earliest corporate charters, and examine the evolution of such implementations to the present day.
We should expect this, and all such technologies, to be blessings, because we get them into the wild asap, where we benefit most from them, both overall, and overwhelmingly.