Great stuff! We need to raise awareness about this on multiple channels (Twitter, Facebook, LinkedIn, message boards, friends and acquaintances, etc.) so that people see the message coming at them from different directions.
If we can get a pilot completed, one where we've funded a real-world organisation to accomplish some project, it might be newsworthy enough to get picked up by traditional media (after we go hell-for-leather contacting them with the information).
That is very true. There is only a small range of charitable causes on steemit so far. Will be interesting to see if others arrive soon.