I have wondered the same thing. I bet they think that they will make more money by spamming hundreds of posts with the same spam comment. But the joke is on them; good comments will absolutely end up paying much better, even when you factor in the time it takes to write a genuine comment.
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Being newbies in this platform, i hope they will learnt how things work here over time.
Well, they either have to learn, or their reputation will go so low that no one can see their spam anymore. I bet most either changes their behavior or simply quits Steemit.