I think the main benefit for promotion is to get more followers. The actual payout is based on the luck of enough whales upvoting you. It depends what you value. If you want pure profit then it is not worth it. If you want people to read your posts then it may be worth it.
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But the question then is, are more people actually reading these posts and following the authors? More data to collect! (But the first data set really isn't possible to know, currently.)