What's to criticize? I can't find my own entry point but that's because of me being a slow adopter of apps and techs and I can't spread thinner than I already have.
But I think creating such activity is good and Not Revealing All There Is To Reveal Immediately... that's also good strategy. Who can tell? Are there results? Is there curiosity? Do people do stuff because of your initiative? Then those are steps in the right direction. Cannot criticize people for not stepping even quicker than that. It's just not an initiative for every mindset. Some of us will be slow to join or will skip altogether. Can't help that.