I assume when you start your website you'll let us know so we can look at what you're doing. You really sound excited in this whole process and I look forward to seeing what your creativity brings.
I used to work with someone who would say you need to work backwards. Start with where you want to go and work backwards. Some people call it a plan. Whatever people want to call it, it's a wise thing to know where you want to go and have a map to get there. Otherwise you're shooting in the dark and aiming at nothing, wishing.