It doesn't sound like they have any distinguishing factors for their service. Minds already allows and encourages users to use tokens to promote their posts. No technical innovation or UX innovation. Just a cookie-cutter social media platform as far as I can see so far.
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They did say they plan on using advertising dollars to back the token somehow... that sounds original, no?
But yes other than that, they are doing some of the things other platforms are doing. Interesting to see if their advertising dollars bring in many users or not.