I feel like Steemit is different than the platforms you mention. We have something innovative, unique and extremely appealing to content creators which not only functions as an incredibly strong incentive for current users to promote it among their peers, but also generates coverage and discussions off-site. What then becomes important is ensuring new users visiting the site are met with intriguing content making them want to not only stick around, but contribute.
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and less commercial style entertainment, or else honestly categorized as such