It just occurred to me that Steemit is VERY similar to Seeking Alpha, a site where both pros and amateurs blog about financial markets. So it can be done, but you have to target a competitor and TAKE their market share. It won't come to you.
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I was looking at their stats, http://seekingalpha.com/page/about_us ... wow, 4mn users... didn't expect such a strong user base...