I would be happy to have opt-in ads based on user set policies. The ads would be expected to compensate the user for the attention that they consume.
A precursor to this would be private messages which are only seen if a policy is met. For unsolicited messages from strangers, people would have to pay a fee set by the recipient, or it goes unseen.
Opt-in ads would be the only ads I would like to not see, as I would probably opt out.
You would prefer to be forced to see ads you would otherwise choose not to?
Edit: Never mind, I think I misunderstood your comment.