Honestly I don't see the need at the moment, it is still considered beta though right? I could see a time when Steem has been more established and we don't see much investing/migration and there is mostly only outflow of value from the platform, ads would then be a way to get new 'investors' to put money in without having to bring in more people(with money) to keep the dream alive. It's not a terrible idea long-term, but I don't think its time yet.
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There is nothing stopping anyone of creating another front-end that does show ads on the side but still uses the steem chain. :)