I think that most people see the issue with their efforts not only being undervalued but under-rewarded as well. It is common to hear discussion around the water cooler of having your own business, or not working for someone else. Many a bright mind has had this thought stroll through their head and quickly be disbursed. Why? Fear! Society has become so indoctrinated into the way things currently work that they fear what could happen if they step out of line. Our lives have become bound to and dependent on the corporate giants putting food on our tables and a roof over our heads. Even though the opportunity for better food or roofs is possible society fears the risk of having no food or roof at all. The big money institutions hold us hostage, sucking even more value out of our hands as we scramble to find a safe place to hide it.
At some point, the fear of what's currently the norm must exceed the fear of change. At that point, you will see a revolution. The question is, how far away are we? The revolution has already begun in my opinion, we just need more people to open their eyes to what they really should fear and act.