Advertisements affect our lives in a very subtle manner. The representation of the various characters gives us an impression about the various role playes going on in the society, how the thinking of society is evolving..I mean advertisements like "Share the load", Woman being the boss of Man, Second Marriage ad, Modernity, Appearance of the lady of the house etc all these ads if were on TV a decade ago no body will go with them but now they are evolving with the society. The children they pick up the settings and try to imitate them at some point they assume those things as normal ongoing things in daily lives. So advertisements do affect us but at a subconscious or subliminal level.
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