@rexgeorges just want to clarify that Facebook is absolutely still a catalyst in the industry of social media, and an absolute necessity if you really want to spread your message, knowledge, brand, product etc.
Don't be discouraged from my previous post that insight i provided is based on paid advertising with FB and knowing how to convert physical product into a profitable online campaign that pushes volume.
As for what you want to do you should absolutely start a page on Facebook and share your content and ideas. I will let you know though there are crucial steps you must take to build your page and by no means will you immediately find success. If you initially focus on delivering really good content, then your audience will find you but some money will need to be spent for this to happen.
Absolutely start by creating your page and name. If you want more insight on the other beginning steps please contact me! If this is a subject that people would like more knowledge and insight on I might start writing here on my blog some Beginner Guides to follow!
Hope this helps!